Web Design Blog- Top Tips


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MobileChecklist 0 – Tips Resources For Web Design & Marketing


Hello. It’s Ian here. I want to share with you a Free Report that we’ve just preparedon how to get the most from your mobile marketing. And we’ve done this for our clients and foran internal report at AXSES and I’ll tell you a little bit more about the company ina minute. In this report, you’re going to learn how to make your mobile site really excel. You’regoing to learn about the trade-off between the different technologies in mobile. Thenyou’re going to learn the mistakes that a lot of people make and that you will onlyfind out by experience and testing. Now this report is really an update to a series of reports on mobile travel. And this is inthe form of a checklist which covers in more depth the latest thinking on mobile versusapps, versus websites and versus responsive web design. And then we also share number of resources that are helpful in terms of the developmentof the application and testing of the application which is very important, because you are nowtesting across multiple devices. And there are quite a number of things that we’ve discovered in building responsive webdesigns for clients of all sizes and shapes and forms. We have a quite a deal of experienceto share with you. And, you do have to get this right because mobile is the future oftravel shopping. That’s really why we’ve developed this checklist for you. So it’s a general report and it’s really very appropriate for anyone in any business whowants to optimize their mobile experience or build their mobile presence from scratch. Mobile is now vying for dominance over a desktop and for the laptop. Just everyone has onein their pocket. And we’ll do another update of the latest statistics. I want to get this out to you quickly because it will help you in building out your mobilecampaign. To get your free report, just go to checklist. travel-on-the-go. com and we’ll send you a link where you can getinstant access, free of charge to this report as well on other collateral about mobile optimization,mobile strategies and mobile marketing. Just go to checklist. travel-on-the-go. com and on the go is actually hyphenated and you’llget instant access to this report as well as to other reports and video tutorials anda lot more. I am Ian R. Clayton, author and publisher. I have published a number of books, reportsand white papers on how to build your business online and books on tourism, and this particularseries about mobile travel. I’m also the CEO of AXSES, the company that builds applicationsfor tourism marketing, including the first Facebook apps, for bookings for independenthotels, and creators of visual bookings technology, the ultimate sales and marketing machine fordestinations and hotel and tourism associations. I am sure that you will get a lot out of these reports and these tips and our checklist,and I do wish you great success with your mobile marketing. And I thank you for watchingthis presentation. Bye for now.

Web Design Tips – Improving Page Speed


Hi and welcome to our web design video blog. This week we wanted to share 5 simple tipsfor improving the speed of your web pages. Firstly, make sure you buy good hosting. Secondly, combine any external files and thirdly imagesize optimisation. Fourthly, efficient use of HTML and CSS and finally, sourcing your RSS from Feedburner. Firstly then, avoid cheap hosting. Select a large and reliable company to host your;or your client’s website(s). If you are in the UK, we would recommend using a reputable company like Fasthosts. If yourhosting isn’t up to scratch, then all other efforts to speed up your website might bein vain. As we move onto the actual construction of the website, our next step is to combine externalJavascript and CSS files. You can download the supporting files, we’re using here on our supporting blog post atcrearedesign. co. uk/blog/videos. Inside the ‘Page Speed’ folder, there is a folder called ‘Javascripts’ to demonstratethis more effectively. So I’ve opened this up in Dreamweaver – let’s say we’ve got a website that uses Javascriptlike this for Flash purposes and then we have a second Javascript file for just basic imagerollovers. What we can actually do instead of having two separate files and the server having tosource both of them individually is combine them onto a single scripts file; all on thesame page. So this cuts down on the amount of files that the server has to load, and also allows youa single page to manage all of your Javascripts on and exactly the same process can be appliedto external Stylesheets as well. So thirdly is image size, again if you open up on our supporting files the index page. What we’ve done here is made two graphics both the same, but one’s saved as a GIF atmedium quality which comes through at 12 KB and then we’ve saved the same pictures a JPEGat 100% quality through ‘Save For Web’ and it comes through at 33 KB. So it’s obvious to notice that the JPEG, even though the quality to the eye doesn’t appearany better, is actually three times the file size. So if you use Photoshop’s ‘Save ForWeb’ tool correctly – and we’ve done a separate video explaining the best way to use Photoshop’s’Save For Web’ which is also on YouTube. You can actually save quite large file sizes through your images. You can spend a lot oftime and effort refining the optimisation on your CSS and HTML and only save sort of20-30KB – which is the same amount of file size that you can save by correctly savingjust one image, like in this example here. So fourthly is the efficient use of HTML and mainly CSS. As you get more experienced withCSS, you actually find ways to use less code and make it more efficient. Again in the example, we’ve got a page here and you can see that there’s two sentences. One is styled using inline CSS and one is used – sorry – one is styled using externalCSS that is sourced from the stylesheet. So if we have a look at the code view, the first paragraph which is here, as you canthat has inline CSS – now this bogs down the actual HTML page and it doesn’t necessarilyneed to be there. It should be on this separate external style sheet. Like our second sentence that referencesa class that can be found on the stylesheet. css like in the example here. And the good thingabout doing that is that you can then use the same class or reference later on the HTMLpage and you only actually have to use it once on the stylesheet rather than writingout inline styles for all your HTML. The second thing with using CSS is to use optimised CSS and again we have a separatevideo on optimising CSS that’s also on our YouTube channel as a previous video blog. In the example, this class here . example, you can see that all the margins are specifiedin quite a long piece of CSS where as you can achieve the exact same parameters by usingshort-hand CSS like in the example on line 6. So the margin goes top, right, bottom, left instead of actually having to specify allthe individual attributes in the example here. So using optimised CSS and generally just using as little code as possible in both yourCSS and HTML is quite is big factor when it comes to reducing the file sizes of your individualpages and files. Our final tip, and this only applies if you have RSS feeds on your website – is to utiliseGoogle’s Feedburner Tool. You can find Feedburner at feedburner. google. com and it’s a completelyfree service, you can put through this, as many feeds as you wish. So what you basically do is feed your RSS into your Feedburner account; this then createsan alternative RSS feed that you can then source on your website. So this is particularlyuseful if you are using things like WordPress – you replace the default HTML/PHP that isin the theme, with the Feedburner embed, and this loads up your RSS onto your website forusers a lot quicker. If you are also using aggregators like ‘Magpie’ or ‘Simplepie’ like down here on the righthand side, it also loads them a lot quicker, as if you use the direct source to the WordPressFeed it takes a little bit longer and there’s a slight pause. So using Google Feedburnerto display your RSS feeds decreases the load times of your web pages. We’ve selected these tips not just as a one-time checklist to take back to your website, butas a simple guide for building web pages in the future. There are also many useful tools available for web designers to monitor and improve thespeed of your web pages. A good first port of call is Google’s Webmaster Tools. So Webmaster Tools are a free serviceprovided by Google and you can add your website or websites into your account and if you clickon Labs on the left, and then Site Performance; Webmaster Tools gives you a basic overviewof performance, page speed and also gives you some general tips and advice that youcan use to decrease the load time of your pages. You’ll see at the bottom that they recommend using a Firefox plugin called ‘Page Speed’ – if you’ve already got the Firefox plugin called Firebug, it builds on that, so if welook an example site, like one we’re currently developing called Houston’s Bar and Grilland you click on Firebug – once you’ve got Page Speed installed you’ll see it appearhere, and you can actually analyse the page and run a quick report and it gives you apage score out of 100. As you can see it gives you tips and advice for reducing the file sizes and load timesof your web pages. Thank you for watching this week, please leave any questions or comments on our supportingblog posts at crearedesign. co. uk/blog/videos.

More Dermatology Patients with these Simple Web Design Tips


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Simple Web Design Tips That Will Grab Your Site Visitors


Simple Web Design Tips That Will Grab Your Site VisitorsDo you get the feeling your website might be a little boring? If people aren’t stayingon the site and doing whatever it is you want them to do, this is probably the case. Let’sface it, these days we all have the attention span of a hamster. It’s not a good thing,but it’s the reality of the high-paced digital age we live in. What it means for your business is that your website has to shout at visitors, grab themby the lapels, shake them like crazy, and not let go until their world has been thoroughlyand utterly rocked. Okay, it doesn’t have to be that intense. All it has to do is grab attention and keepit, and here’s how you do that. Make It ClearWhat is your website about and what does it offer? If this isn’t clear and obvious withinabout 5 seconds, you need to make it clearer (remember what I said about the hamster attentionspan). The header and graphics should state clearly what this site is about. Use graphics thatare related to your niche (look around at other sites to get ideas if you need to) anduse the keywords you’re targeting in your page headers. There’s a good chance theseare the terms they used to find the site, so let them know they’re on the right page. Short and SweetKeep headlines and titles short and to the point. Make them attention-grabbing so thatthey’re virtually shouting at the visitor. A great way to do this is to make your headera question’Do you hate cleaning? Leave it to us at Such-and-Such Cleaners of Possum Holler, Missouri. ‘ Whenit asks a question like this, the visitor naturally feels like answering, ‘yes!’Headers that make them curious are also great. ‘I was wasting hours cleaning my bathtub untilI found this simple solution!’ Make them ask, ‘Wow, what could it be?’Break up the TextUse short paragraphs, short sentences and bullet points. Whatever you do, don’t makeit one massive block of text or an endless sentence. It shouldn’t look like a page outof Dostoyevsky. Bullet points are great for outlining benefits or features in a way that’seasy to skim. Easy on the EyesKeep graphics simple, and especially backgrounds. It’s okay to use a little bit of color ora simple pattern, but don’t make it busy or distracting. You want them to focus on thetext and not get a headache trying to read it. Spice It up with VideoIt’s always good to put a simple video on your site. It can be a video offering helpfuladvice or introducing your physical business. People love to have something to watch, sogive them the option of digesting your message that way as well as with text. The most important thing when designing a website is to ask yourself, ‘What do I wantpeople to do here?’ Do you want them to call your 800 number? Or sign up for your emailnewsletter? Whatever it is, the whole site should lead them straight to that. It shouldbe like a slide at the playground, and it ends right there at your phone number. Here’s your Tweet (be sure to include the link to your content or article!):Does your website rock your visitors’ world? It should! Check out these simple web designtips that will grab attention.

Responsive Design Tips and Benefits


If there’s one single change you should make to your website in 2013 it’sto embrace responsive design. If you’re not aware of what responsive designis, it’s when you go to a website that resizes its design to fit the devicethat it’s on; whether that be a mobile, a tablet, a desktop, or even biggerdisplays than that. Sometimes people write off responsive design as just being a hip new thingthat hipsters do, or something that’s just really complicated when a mobileversion of a website is fine and good enough. But the advantage ofresponsive design really is that, from a user’s perspective, you don’t havethese issues of going to a site and having a mobile specific URL and thensharing it online and then sending people on the desktop to the mobilesite, or potentially, as well, if you go to a site that has no responsivedesign or mobile design at all, then it might not function on your deviceat all. If you’re an e-commerce supplier and you’re missing out on salesbecause your site isn’t responsive, that’s a big issue for you, especiallyonce more people embrace mobile as they did last year, and as they definitelywill do this year. Responsive design is really something you should consider. Google, as well,have actually come out and said that it is the method that they recommendeverybody uses on their websites if they’re going to serve people frommobiles and tablets. For those two reasons responsive design is somethingthat you really have to consider, but that’s not enough. Someone sayingthat you should do responsive design is not enough to magically transform areally complicated website into something that suddenly streamlines onother [devices]. That’s a hard process, and I get that. I get that it can take a long timeto strip back architecture, to get everyone to sign off on this. Butultimately, if you just whittle it down to a few simple points I’m going togo through now, this should really help focus your strategy for responsivedesign and hopefully allow you to convince the right people that you needto do this for your website. The first thing you need to do is streamline the information on your pages. A lot of guides that I’ve read about responsive design make it seem reallyeasy if your page is only just text. But whose website is just text?Resizing text that scales is really, really simple, yes, but there areother things you have to consider. You have to look at the page and think,”Okay, that page has got a form on it that’s at the bottom of the page. Ifwe shrink everything, that form is going to be really hard to find. Do wewant to move the form up higher on a responsive design, or do we want tojust link people to the contact page? How is this going to work?”So it’s not enough to just say, “We’re going to get our website and shrinkit down for responsive design. ” That’s not what works. What you really needto do is just grab a piece of paper, sketch out a grid format, and think ofit on the mobile first. If I viewed that page on a mobile, what’s theimportant information someone would have to see? Then as the devices getbigger, what extra elements can we introduce to benefit those people,whilst also trying to remember that the mobile user still has to be able tocomplete that call to action that you want them to do? Don’t cut that outand don’t sacrifice the best bits of the content just because they’re on asmaller device or a tablet. Once you’ve done that, once you understand how your site works in itssimplest possible form, you can add on the extra elements so the desktopusers don’t get a compromised experience. One thing I hate is when I see awebsite that’s been designed for mobiles, but on a computer it’s just likea massive font and massive images, and it looks really ugly. It looks likeit’s designed for touch. When something is designed for touch and you’vejust got massive buttons everywhere, it looks really weird on a desktop. SoI don’t really like that. Remember your site still has three distinct stages. It still has to lookgood on a mobile, on a tablet, and on computer. Don’t just take it andstretch it, as you wouldn’t just take your normal site and shrink it down. Please remember those three distinct stages when you’re designing aresponsive design. The next thing to do is consider absolutely everything. So how I mentionedthat text is just one part of it, when we did responsive design for theKoozai website, every time we thought we’d nailed it, we realised thatactually something else wasn’t working. So we made our images shrink downon devices, which worked really well. But then we found out that ourinfographics, when you shrink them down, you couldn’t actually read thetext. So we had to consider what we were going to do in that instance, andthe solution was to have a version you could click on that then scaled up,that you could drag around and move on a mobile. So there are certainconsiderations. Also with our videos, as well, the API that we use with Wistia isfantastic. It lets you do a lot of things, but it doesn’t automaticallyscale down to a device. So we had our developer write extra code that wetag onto our videos with the Wistia API so they now shrink downautomatically. YouTube videos don’t automatically do it either. So we had alittle bit of code that detects the user’s device size and shrinks thatdown. SlideShare also, we’ve got slides on our site. We thought they would workbefore they scaled down, but they don’t. So we had to write extra code. You need to check your site all the way through and consider that text isprobably going to resize easily, but then images and slides and videos andfiles like PDFs, they might not instinctively resize, and therefore, thereare extra considerations you’ve got to think about. Also your shopping cart as well. If you’ve got an e-commerce site, is itgoing to shrink down nicely? That’s a really important factor. Is it goingto be just as easy to complete an order on a mobile as it is on thedesktop? In fact, I’d probably say it should be easier on a mobile becauseyou’ve got to click all the fields in one by one on a tiny little keypad. So really that should be simpler than the desktop experience. Just becareful. Just consider that this is more than just a text resizing project. Device specific issues are also something to consider. If you compare aniPhone to your computer, the iPhone’s going to be a lot brighter. In fact,all Mac products, even a MacBook’s going to be a lot brighter. I’ve seensome websites where they’ve got a light blue background on the desktop. Then you look at it on an iPhone, and that background’s almost invisiblebecause of the increased brightness. Therefore, when you’re doing this, youneed to test it on lots of different devices to see if the fact that it’son a smaller device and other changes are going to cause a difference. Web developers should know a lot of this. They already know that on a Macyou’ve got font substitution issues to worry about. You’ve got theincreased brightness of a Mac screen to worry about. Also now you’ve gotthe retina display issue of the new iPhones and iPads. We’ve had to gothrough our entire website and make some of our key images twice the sizewhen viewed on an iPhone and an iPad so they don’t look awful on theirretina display. Even our company logo. Company logos on a lot of sites now look awful on aretina display, and you do not want your company logo to look reallypixelated if you’re a site that encourages people to buy products from you. It just looks unprofessional. So it’s really important to consider thatretina displays are going to cause problems, and also in the next year orso, you can expect to see retina displays on things like MacBooks. Even,let’s say 2015 kind of time, the default screen display on normal computerscould be retina display as well. These are all factors you need to think about now, because if you can nailit now, it’s not going to give you a big headache in a few years time. Alsoit’s pretty awesome to be able to say that your website is HD compatible aswell. A full site link. Responsive design is really useful, but if you have hadto strip out some elements, even little ones on a mobile site, you canguarantee somebody’s going to be like, “Oh, where’s the button to do that?I really want to just do this one little thing, and it’s not there. ” Justhave a full site link at the bottom of your page that allows people toswitch to the full version of the website. We don’t do that on the Koozai website because we don’t strip any elementsaway on a mobile. We give you everything. But If you are cutting thingsout, like a lot of sites, like eBay and Amazon, they cut things out oncertain pages, usually the one thing I want to do, but they give me a fullsite link at the bottom so I can still do it. If you can, add that inthere, especially if you’re taking stuff away. The last thing to do is test everything on all the devices. It’s prettyeasy to find somebody who’s got an iPhone, an iPad, a Samsung tablet, aSamsung phone, a laptop, and a computer. Just grab a couple of friends. You’ve probably got all that kit lying around between you. Although you cantest responsive design by shrinking your browser and just dragging it andshrinking it until it’s the right size of the device, I’d alwaysrecommend that you physically get out a phone, get out a tablet, and lookat every single page on your site on there, or at least if you’re using atemplated site, let’s say you’re an e-commerce site with 5,000 products. I’m not expecting you to test 5,000, but at least check all the differenttypes of pages or your page templates to see how they look on each of thosedevices before you go live. Otherwise it’s too late. Every time you make a change on your site that affects the responsivedesign, please complete your calls to action. Fill out your shopping cart. Check it still works. Fill out contact forms. Check it still works. Anything like that. Your key actions that you want people to do on your site,just check they work all the time, because if that breaks and it’sbecause of a responsive design change, it’s just irritating more thananything. Test, test, test on the right devices. Those are all the things you need to do. I know some people will be lookingat this saying, “Oh, responsive design is just a buzz word. I don’t need todo it. ” But hopefully this has shown you some of the reasons to do it. Also remember that responsive design is not HTML5. So they’re two separateprojects. If you want to make your website HTML5 compatible, that’s a wholeseparate decision and thing to think about. Obviously, if you are goingto redesign your site for responsive design, you probably should considerHTML5 at the same time, as well as Schema and all these other things youcan add on. But ultimately, don’t make the association that just becauseyou’ve got to do responsive design, you’ve got to do HTML5, because thatmight take you even longer to get it signed off in your organisation, andthat’s the last thing you want. Thanks for watching this video. I hope you embrace responsive design as wehave. Visit Koozai. com for more information on what we do or any of thesocial profiles at the end of this video. Thank you.

HIT Web Design shares tips on how to engage with your site visitors!


welcome to get wet
like my needs help I’m account manager
here i working here
outboard my can’t dare to talk about how
do you want me to your customers our
contact
you your website up and running and how
you can get the customers
to reach out to you and im had 3
customers
fact you well here’s a hint its central
on how to do that
to number one make sure you have a
physical address on your website
this ensure that customers know that
you’re not PO Box your real deal
to bring to you make sure that you have
a contact form at least on your contact
page got every greatly also we have a
couple tools here
to a number one call to stay in touch
marketing tool this will get you a
fairly inexpensive way to capture
customer information so that you can
reach out to them time the time castel
going on
product let them know eight years
overdue and come back to
that way you’re keeping your name on her
mind
I told number to recall the blog a
blockage you
away real time to in Iraq your customers
to establish herself as
industry leader and really make sure
that your customers can interact
going on in the business you can share
your passion if you want to know more
about these tools and tips please visit
us at WWW dot
it looked like doc

Business Website Design – Tips to Make Your Site Resonate


%uh
the
hello this is Mark menninger and in this
presentation we’re going to talk about
designing
business web sites that resonate by
resonate
I mean your website will help you
connect with
other people to build your network a
prospect for your business
n/a ultimately convert them to customers
now in a lot of cases I see web sites
that don’t resonate they’re dry
their impersonal when your website
resonates
people know like and trust you
which means they’re more likely to
become your customers
now let’s take a look an example of a
website that resonates
here’s an email that was forwarded to me
by
one of my clients is a national email
that she received
now look at what it says here it says
your website really resonated with me
and I wonder if we could set up a time
to chat
further about your services in my needs
so this is exactly what I’m talking
about
this person went to her website
and was so compelled by the content of
the website
that she knew that this was the person
that she wanted to have helped her
with her needs this is Susie sconce your
service I designed this website
were Susie and the website
is very attractive because is
helping people connect with Susie it
does resonate with them
so let’s take a closer look at what
Susie’s website is doing to resonate
with people
I’m going to share with you seven-tips
that will help you get your website
to resonate with your future customers
let’s look at Tech number one include
pictures I find it very interesting that
so many
business web sites lack pictures they’re
very dry
if you don’t have pictures your website
won’t be interesting and won’t be
compelling
the pictures are what make sure website
compelling
make sure you include eye-catching
pictures that are related to your
content
and use a stock photo service like
iStockphoto to get those really I
catching compelling photos so here’s the
homepage is his website
you can see there’s a great stock image
here very busy mother
perfect customer for Susie who offers
these
personal assistant services so
on your website you should include a
images that are related to your business
just played CZ den here
on her website this is iStockphoto
they’ve got thousands probably millions
a fantastic images that you can use on
your website
he hadn’t used iStockphoto for just go
beneath this video there’s a link
iStockphoto to sign up through that link
you’ll get 10 free credits which is
great for one or two really nice
images an iStockphoto which is perfect
for you to try them out
I really recommend you use iStockphoto I
use them all the time
tip number two is including your picture
down to number one we talked about
including pictures
this is including your picture including
your picture helms people
relate to you as a person if your
picture isn’t
anywhere in your business website then
people are going to have a really hard
time
relating to you as a person and seeing
who you are
your picture let your personality shine
through so make sure you include a
picture on your business website
so here we see Susie’s picture nice
picture nice smile
really let your personality shine
through
it doesn’t have to be a professionally
shot
image it can just be a candid photo that
you
put up on your website anything is
better than nothing
when it comes to including your personal
picture
to number three is speak in the first
person
when you write on your business website
make sure you’re using personal pronouns
like
II me and mine that way your website
sounds more like e-commerce Asian in
less
like a brochure so many businesses seem
to think that
their web sites need to be brochures but
in reality they need to be
conversational they need the sound Mike
you’re sitting down
next to the person and talking to them
mats why it’s so important that you use
these personal pronouns
to looking at the home page Susie site
you can see that
she does use these personal pronouns she
sang mai anh
on dianne I’ll so you see that she’s
talking directly with the person viewing
her website
this is not a brochure website it’s
engaging and that resonates with people
who are
her potential customers
to number four have an About Me page
this page is dedicated to you
giving more information about who you
are and it just gives people another way
to learn more about you
and that helps them to get to know like
and trust you
even more looking at Susie’s website you
can see she’s got a nice
About Me page talks a little bit about
her
her experience you can see it’s not very
long it’s only three or four paragraphs
yours doesn’t need to be very long
either it doesn’t need to be your life
story
it just means to share some information
about who you are
as a person so that people can relate
with you better
at number five have a blonde with
personal posts
a lot of business web sites get real
boring because bear
they’re always the same there’s never
anything different about it it’s the
same for five pages
if you have a blog that has some
personal posts and Ed
then it’s different there’s always
something more to come back to you
and these personal bond pose can reveal
more about your personality and share
with people
more about who you are and blog post are
unique because they allow people to
engage with you
if somebody like your blog post they can
comment on it
which makes your site more engaging and
more
interesting people ask me how often you
should post on your blog
it’s really up to you I encourage people
to post at least once a month to keep
their site
interesting keep it dynamic if you want
to post more you can certainly post more
but I really encourage
that once a month you take the time to
put something up on your blog
looking at TV’s website you can see her
blog here
and each host she hearing more about who
she is
in her personality like I said in an
earlier ten
make sure eating your blog post has an
eye-catching compelling picture that
goes with it
don’t let your blog post get dry either
to number six let people connect with
you
through social media a lot of people
these days
are using social media as their primary
way to communicate
they’re always out on Facebook or maybe
they’re always using Twitter Linkedin
but that’s the way they prefer to
communicate so you want to give them the
ability
to communicate with you through your
website
and if you have social media pages that
only makes you more
real as a person if you got a facebook
page 10 people
feel like they can get to know you if
you don’t
then you just an anonymous person that
they don’t really have a chance to get
to know
looking at Susie’s website you can see
right here he’s made it very easy to
connect with her
on her Facebook page and you can see all
the people
that have connected with Susie through
her Facebook page
susie is using and social media as away
to make her side resonate even more
in our final tip that number seven have
a contact form
make sure you get people away to connect
with you
through your site may need to be able to
contact you
and a lot of cases people find it easier
to use
a contact form through web page then
copying your email address
and sending you any email if it’s right
there on the page
its easy for them to type in their email
address
and their question and bill contact you
through your website
and include your contact form on as many
pages
and you can’t wear it makes sense but a
contact form
to give people that easy access to you
in here you can see the contact form
right here on wanna Susie’s pages
very simple way for people to connect
right with CZ
and that he now at the very beginning up
this video
was sent through her contact form so
that is away 20 a lot of her contacts
and her
business leads through her website
so in conclusion the lesson you should
take away from this presentation
is that your business website should
make
you look anonymous your business website
should let your personality shine
through
follow the seven-tips that I just went
over in this presentation
and you will have a website that
resonates
if you have any questions please ask
them below leave any feedback below as
well i really am interested in your
feedback
on this presentation if you like this be
you
please click like share it on Facebook
Twitter
another social media and let me know if
you have any suggestions or request for
future videos
until next time this is Mark menninger
signing out

SEO Tips – WordPress Web Design


Hey everybody, Randy McKown here and I’m going to talk to you about the basic SEO guidelinesthat are going to help you get your content to the first page of Google and other searchengines like Bing. When Google decides where to place your page in their search resultsthey’re looking at over 200 different factors. Obviously theres not going to be 200 thingsyou can do in regards to the wording an article to. Many of these factors have to do withcompletely other things on and off of your website. However, these basic writing guidelineshave a huge impact on your rankings. In this video Im using WordPress and odds are most of you will be using it as well. Even if you’re not using WordPress these strategies still apply. You can see I have one sentencealready here. It says . . the text right here is pretty close to the average length thatmost sentences will be when you write a new article on your blog. For most types of writingyou will have an average of 25 words per sentence and you’re going to have around 100 wordsper paragraph. This is just pretty much standard. Search engines like to see at least 300 words at the bare minimum. So, you’re article atthe very least should look like this. Now you might have heard people talking aboutkeyword density and they spout off ridiculous percentages saying you need a density of 3to 5 percent. The problem is you’re probably not wanting to rank for a single word. Yourgoing to be using a keyword phrase consisting of several words. In this example, I wouldneed to repeat my phrase 9 to 15 times. If we did something like that our article isgoing to be horrible. Nobody’s going to want to read it because it will basically be yourepeating your keyword phrase over and over with a few random words mixed in. That’s calledkeyword spamming and search engines do not like that. I probably go with a 1 percentmax density and I’ve had many pages land on the first page of Google. I place a keyword in the first sentence. I place it again in the last sentence and thenonce or twice in the middle somewhere. You want your keyword phrase in the title. Thisis actually very important. So, make sure that you have it here. You also want it toappear somewhere in the url of the page. You want to separate words with a dash, not anunderscore. Other words can follow it in the url. It doesn’t matter just as long as thekey phrase is in there somewhere. Headings play a big part in SEO. We want to use three types of heading . . the H1 the H2and the H3. Headings define the flow of your article. The H1 is the most important pieceof text. This is normally the title. Your article should be based on a single primarysubject . . that means you only use the H1 once . . Now your wordpress theme should bedesigned to automatically make this title an H1 . . if it doesn’t this is something thatyou need to fix . . this means we shouldn’t use an H1 in the body text. Whats the firstthing most people do? They throw a H1 in their body text . . don’t do that. Your first headingshould be an H2 . . I generally only use the H2 once in an article. If it’s a really longarticle you might need to use it more than once. Finally we use the H3 for all the subheading beneath the H2. There are a few other forms of formatting that are considered in SEO. We can make thisfirst appearance bold. This tells the search engine that this is a key phrase that is importantto the article. We can come down here and italize our keyword. There’s one more thatsearch engines look at and thats the underline. I personally don’t use this method. Firstit doesn’t hold much weight in the search engine algorithms. The other thing is thatunderlined words are commonly associated with links. Your primary focus should be on writinggreat content that people will enjoy and share. If they’re clicking on an underlined wordand nothing happens they might just think your website’s broken and thats not the impressionyou want to give. It never hurts to throw a link in to another related article on your website. However,do not make the anchor text of this link the same name as the keyword for the current article. That’s basically like competing with yourself. What you want to do is use the primary keywordthat exists in the article you are linking to. So if this article is about purple dinosaursI don’t want to link to another page about the exact same thing and use purple dinosaursas the anchor text of the link. I want to link to something related to this articlelike another dinosaur page but maybe for pink dinosaurs and use that for my link. Ok that wraps up this video. If it helped you out please stop what you’re doing, subscribeto my youtube channel and give s this video a thumbs up. I love to have the support anddon’t forget you can also follow me on Twitter at twitter. com/randymckown Thanks for watchingand I’ll see you in the next video.

Website Design Tips for Small Business Owners


I wanted to see all the postcards that we
designed from scratch, and I
asked them weekly to be delivered to me and
it’s well over 100 a week of
brand new customers that we’re designing for.
So, I got boxes of postcards
brought to my office, and I started looking
through them and they were
beautiful. But I said, “Let me see what the
website looks like.” It’s so
important that when the person receives a
promotional piece that when they
go to your website there’s some congruence
there, so that it looks like
it’s the same company.
So, I started going to the websites. It was
amazing to me how many
postcards had no website listed, or the website
was so bad that I
understood why it wasn’t listed. Or it looked
really beautiful, but the
whole thing was done in images, so there was
no way for the search engines,
Google, Yahoo, Bing, to find this website,
and there was no way for the
visitor to communicate with you on the website.
There was no place to fill
in my information or ask for more data, no
live chat. The Internet is much
more interactive these days, and so I put
my head down and I said, “I guess
we’re going to have to do website development
because people aren’t being
taken care of out there.” I said once that
I would never ever buy printing
equipment, I would never buy presses. “I don’t
need this big equipment.”
Critical mass, you get to a point where you
better buy the equipment, so
now I have all these presses, and now we develop
websites. It’s actually
been going fantastic.
If you look at that, we have over 50,000 customers
and we’ve been doing it
for a couple of years, we’ve only developed
about 300 websites so far. But
300 is a nice, hearty number. I can tell you
that there are many website
development companies out there that never
even touch 100 websites in the
entirety of their careers. But because we
have such a large customer base,
we were able to offer it slowly to certain
customers, and it’s going quite
well. It’s very important that the website
is developed in such a way that
the search engines can find it, that there
is a way to capture the identity
of the visitor, that it makes the visitor
want to give their contact
information to you, that there’s a flow to
the website. You’re leading them
some place. You want them to go some place.
So it can’t be too busy. So
there’s an aesthetic function of the site.
There’s the functionality, the
marketing functionality of the site, how it’s
programmed.
Then, you need to have a blog anymore. I know
that sounds horrible, because
who wants to sit and write a blog all the
time? But if you update it even
once a month, that’s going to help the search
engines find you. A blog just
stands for web log. It’s just a page that
you can upload information on
yourself, and it just scrolls down in chronological
order of when you post
things so that you can maybe, post testimonials
on that page. You can post
anything you learned in your business that
you think would be very helpful
to the customer, even if it’s just a few sentences.
I’m sure that all of
you have an experience where you worked with
a customer and it was really
terrific the way you handled something. That
would help somebody in your
industry, a customer. You want to write things
that’s going to help the
customers, right? So if you can tell a story…
You don’t have to be a
great writer. People appreciate conversational
writing, so I’m trying to
take the horribleness out of blogging. But
it’s actually pretty good once
you get rolling on it.
But it’s important to have that on your site,
because a site that’s updated
often gets found faster by the search engines.
So now we’re also setting up
pay-per-click management for business owners.
What that is, is you know
when you go to Google, you see at the very
top there’s a beiged out area,
where there are sites listed. Then down the
right-hand column of Google,
you’ll see sites listed. Those people are
paying every time you click.
They’re paying to be on that first page or
second page. So, we can help you
set that up. We can help you set up Google
Analytics, which is a beautiful
thing. Google Analytics is free, and it’s
basically some code that’s added
to your site, so that you can go on Google
Analytics, log in, and see how
many people visited your website.
So when your postcards go out, you can tell
they hit because you get a lot
more people visiting your website. Then you
can even say, “Wow. I’ve had
1,000 people visit, but I’ve only gotten 100
leads. Let’s see if we can
tweak the site and make it more comfortable
for people to give their
contact information.” So you can use Google
Analytics even to see what
pages people are leaving your site from. Let’s
say they’re on your
homepage. Then they go to your gallery. Then
they go to your pricing page.
Then they go to the About Us page, and maybe
they leave from the About Us
page. Well, probably if you don’t have a mission
statement, maybe a video
with you saying something very sincere about
your purpose for helping
people with their construction needs, that
they’ll leave there because they
didn’t like you. They lost trust in you. So
there are just ways that you
can analyze your site using Google Analytics
so that you can improve it.
So I hope you’ve learned a lot from what I’ve
been telling you in this past
hour in terms of marketing. But I wasn’t expecting
you to become a genius
marketer in one hour from listening to me
chat. So what I’d like to do is
I’d like you to take the opportunity to call
one of my marketing
consultants and let us figure out a campaign
for you because I feel very
confident that we can help you take your business
to the next level. That
we can help you put a campaign in place that
you can afford that doesn’t
break the bank, but you’re going to have to
take some trust in us and take
some risks in marketing. It’s never a lay-down.
Take your business to the
next level. How many quotes do you need to
do in order to make a sale? How
many sales do you need to take your company
from where it is now to the
next level? What’s the average ticket of a
job that you do? If you figure
out exactly what you know that you want and
what you need, we can take that
and work it backwards for you and figure out
what campaign is going to get
you there.

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